Advertisement Proof for La Parisienne fin XIXe Siècle.

(Advertising) (Fashion) (Etching) Jourdain, H. (Illus.) Advertisement Proof for La Parisienne fin XIXe Siècle. [Paris]: n.d. [ca. 1893]. Drypoint, sheet: 16.5 x 21.2 cm, plate: 14.5 x 19.8 cm., signed in plate, H. Jourdain. Trimmed, lr corner creased, very good.

Original drypoint advertisement for a folio of fashion etchings focused on women in the city. A nicely executed example, revealing the printing and ordering customs of the subscription model used by many Parisian art publishers at the turn of the century. Publisher L. Joly was responsible for numerous publications exploring modern, urban life, including Félix Vallotton's Paris Intense. This plate reproduced in the contemporary monthly, Le Livre et l'image (186; 1893; É. Rondeau, ed.) where the reviewer writes: “la Parisienne du boulevard et des lieux de plaisir parvenue à un type général d'une délicatesse exquise, qui restera au point de vue de la gráce ambiante, de la connaissance parfaite l'habillement, la femine idéale, comme jadis la Grecque, au point de vue de la pureté des formes et de la beauté physique, voilà ce que le graveur Jourdain a cherché à faire vivre…”