[Her Personal Car]

[Ford Motor Company]. [Her Personal Car]. N.p.: [Ford Motor Company], ca. 1924. Single-fold brochure, 8-12 x 11 in., [4] pp.; with two full-page color pictorial plates (probably pochoir), loose with orig. pamphlet stitch holes visible in gutter, area of glued paper in upper quarter of final page, fair. An uncommon, finely realized example of Ford's well-documented “Her Personal Car” campaign to make the motorcar relevant and accessible to the “young woman about town.” “It is doubtful whether any other accouterment of personal service contributes as much to the pleasure of the modern young lady as does her personal car […].” Not in OCLC, which lists one related holding, a version illustrated from photographs rather than pochoir. SOLD