GRAPH BOOKS: PRINTED MATTER FROM RADICAL ART AND SOCIAL MOVEMENTS. FEMINIST HISTORIANS OF MATERIAL CULTURE.
Diccionario de ideas
Massimo Bontempelli and Vicente Rojo, Illus.,
[Rojo, Vicente. (Illustrator)]. Bontempelli, Massimo. Pacheo, José Emilio, Trans. Diccionario de ideas. México, D.F.: Libreria Madero, 1962. Small 4to,  leaves; 11 full-page color pls., one corner chipped, final leaf, pages sl. toned; in orig. decorative wraps, sunned, with small shelf sticker.
Librería Madero was founded in Mexico City in 1939 by an exiled Spanish Republican, Tomás Espresate. In the early 1950s, Espersate and his partner, Eduardo Naval, opened a small press, later directed by the Mexican painter and graphic designer Vicente Rojo. Librería Madero became well known for its fine press and art editions.
This example is one of a series of annual limited editions produced by Rojo—who was responsible for the illustrations and typography—and presented to friends of the press as a New Year’s gift. Evidently the eminent Mexican poet, Pacheco, was often a collaborator on these projects and here he provides the translation for Bontempelli’s brief text, which had recently been discovered in his papers at the time his death in 1961.
Rojo described this end-of-the-year commemoration: Cada una era diferente a la anterior, lo que me permitía una vez más (con la complicidad anónima de José Emilio Pacheco), buscar nuevos divertimentos visuales. (Entre paréntesis quiero aclarar que en el diseño gráfico, como en la vida, el humor me parece indispensable.)