Venus: Las Estrellas en Exclusiva! Nos. 73, 75-77, 79-82, 84-85, 88, 91-92, 95-104.

(Cinema) (Mexploitation) (Prensa Rojo) Samayoa Lizárraga, Carlos, Ed. Venus: Las Estrellas en Exclusiva! Nos. 73, 75-77, 79-82, 84-85, 88, 91-92, 95-104. México: D.F.: [Publicaciones Llergo], 1966. Small folio, 23 issues, each 31 pp., bound with orig. illustrated wrappers in contemporary cloth with orig. covers. Newsprint fragile and lightly toned, some minor chipping, creases.

A broken but substantial run of an otherwise unrecorded chiefly photographic tabloid featuring the major and minor actresses of Mexican cinema. Each issue with full-page centerfolds. The editor, Carlos Samayoa founded the iconic tabloid weekly Alarma! in 1963. As the original prensa rojo, Alarma! revolutionized the Mexican popular press and Samayoa (together with right wing publisher Regino Hernandez Llegro) led the era-defining transition to sensationalist journalism.

Venus follows Samayoa’s successful graphic formula at Alarma!, with a skillful combination of photography, eye-catching headlines, and gossipy industry columns. Issues are dedicated to well-regarded actresses and singers of the 1960s including Lilia Prado, Maria Victoria, Angélica María, Ana Bertha Lepe, Sonia Infante, Ana Martín Yolanda Montes (Tongolele), and Gina Romand. Retrospectively Venus documents a generation of women whose work on Mexploitation films has largely been forgotten. These include Mary Esquivel, Rossy Mendoza, Mayte Carol, Angelita Castany, Grace Polit, Marga Lopez, Ana María Fernández Pomar, Elsa Cárdenas, Eva Norvind, Jeanine Acosta, Fanny Cano, Maria Fuensanta, Malu Reyes, Vianey Lárraga, Olga Guillot, et al.

Articles written under pseudonyms report on social issues of the 1960s, including “skirts vs. pants,” and actresses exploited in border towns of Cd. Juarez and Tijuana by Northamerican tourists. Privilege given to actresses of Mexican origin, frequent accusations of malinchismo to those descriminating against Mexican beauties.

$900

Two programs celebrating the inauguration of Mexico’s Supreme Court buildings in 1904 and 1964

(Architecture) (Law) Santacruz y Olivier. Inauguración del Ala Poniente del Palacio de Justicia Civil [cover title]. [Mexico, D.F.]: Tip. de la Oficina Impresora del Timbre, 1904. Small folio, 36 pp.; 18 full page b/w reproductions of photographs and elevations with captions, texts facing, first leaf chipped with small losses, closed tear to fore-edge affecting all leaves, repaired with tape recto. Decorative wrapper, orig. stab bound, stained and rubbed, in recent protective mylar sleeve. Together with: Carvajal Herrera, Fernando, Ed. Palacio de Justicia del Distrito Federal Ad Perpetuam Rei Memoriam. Mexico, D.F.: Imprenta Ayuntamiento, 1964. 4to, 131 pp.; first 60 pp. a history of the courts and their organization, Mexican legal code, and the orig. courthouses on calle Donceles, the remainder a profusely illus. account of the new building by Juan Sordo Madaleno and Assoc., its construction and inauguration, some in color. Cloth, gilt title on front board. Edition of 1000.

The first a large, privately printed program celebrating the inauguration of the new national and federal district courthouses on calle Cordobanes (now Donceles). Produced by the engineers who directed the renovation of the buildings, the large plates are accompanied by text detailing the contracts, costs, and results of the work. The government requested the renovation to bring a “more adequate character to the important” offices whose “gloomy appearances” made a “poor impression on foreigners.” Approved in 1900, the work was not completed until 1904 due to engineering challenges discussed here at length. The physical separation of the federal and district courts was accompanied by their legal separation.

The buildings on Donceles remained the primary courts in Mexico City until the subject of the second volume, the new Palacio de Justicia del Distrito Federal, was completed in 1964. This edition was produced to commemorate Juan Sordo Madaleno’s modernist design, whose streamlined spatial organization was intended to reflect a similar rationalization of Mexico’s federal legal code. Exemplar of Latin American modernism as both a corporatist and nationalist aesthetic.

Both quite scarce, OCLC finding only one holding apiece, the former at UT-Austin, the latter at LA Law Library.

$550

Museos: Realizaciones y Proyectos

[Rivera, Ruth Marín]. Instituto Nacional de Bellas Artes. Museos: Realizaciones y Proyectos. UNESCO/INBA [cover title]. Catalogue for an exhibition held at the Palacio de Bellas Artes, Departamento de Arquitectura, September-October, 1962. [Mexico, D.F.]: [Instituto Nacional de Bellas Artes], [1962]. Oblong 4to, [88] pp.; mostly illustrations; illus. wrappers very worn, spine starting, crease affecting upper corner continues throughout text block.

Terrific catalogue of realized and unrealized museums in Mexico, curated by the director of the Department of Architecture at INBA, Ruth Rivera (Diego Rivera’s daughter). It introduces lesser known projects that were part of a huge surge in national modernist architecture during the 1950 and 1960s. These include three planned border museums in Matamoros; Tijuana; and Ciudad Juarez, all designed by Pedro Ramirez Vazquez under the auspices of the Programa Nacional Fronterizo.

Ruth Rivera’s key role as a promoter and archivist of Mexican modernist architecture is often overlooked. Her design for the Galerias Salon de la Plastica Mexicana is included here.

OCLC finds three holdings in North American institutions: Univ. of Arizona, UC Santa Barbara, and the CCA, Montreal.

$250

Labor pro menores

(Juvenile Rehabilitation) (Socialism) (Photography) Secretaria de Gobernacion, Departamento de Prevención Social. Labor pro menores. México, 1939. 4to, 78 pp.; 9 pp. of introductory text followed by a chiefly illus. review of remedial institutions for juvenile delinquents, incl. one folding chart, very good. Illus. wrapper glued to stapled text block, wrapper stained and abraded, some separation, spine starting, fair.

Excellent, rare example of Cárdenas-era government propaganda. Espousing the revolutionary commitment to the social rehabilitation of children and providing an etiology of juvenile delinquency in Mexico from 1927-1931, the book celebrates newly built workshops and homes for boys and girls. Covers juvenile tribunals, vocational training, commercial enterprises, schooling, sports, and medical services.

Printed in the workshop of the boy’s vocational school.

One copy discoverable through OCLC: NYPL.

$275

Acción Plástica Popular: Educación y Aprendizaje a Escala Nacional. Con ciento cinco reproducciones

(Arts Education) (Socialism) García Maroto, Gabriel. Acción Plástica Popular: Educación y Aprendizaje a Escala Nacional. Con ciento cinco reproducciones. México, D.F.: Editorial Plastica Americana, 1945. 8vo, 220 pp.; profuse b/w illus. from woodcuts by Mexican students and the author, plus [32] b/w pls. reproducing artworks from Mexico and Spain, as well as infographics and other designs by the author. In yellow pictorial publisher’s cloth, worn and darkened, corner’s bumped, spine with small losses to cloth at foot. Ink marks on ffep and rear pastedown.

Well-illustrated book about a short-lived experimental children’s art program, the Escuelas de Acción Artística (EAA). Iterations in both Mexico and Cuba built on the revolutionary educational ideals of the Escuelas de Pintura al Aire Libre, founded a decade earlier in Mexico City. The EAA incorporated these ideals with indigenous methods and styles, and prioritized free expression. These were important aspects of Indigenismo in Mexican arts in the early twentieth century, but the schools were later criticized for paternalistic assumptions about the “authenticity” of “naive” native arts.

The author, Gabriel García Maroto, was an exiled Spanish printer, artist, and critic who trained in one of Cuba’s Escuelas de Acción Artística in the late 1920s. He brought the EAA philosophy to Michoacan, founding several programs there with the support of governor (and future President) Lazaro Cárdenas. The schools taught print-making, drawing, and painting to predominantly indigenous and working-class women and children. Aligned with Cárdenas’s work on agrarian and land reform, García Maroto believed that his schools could teach the people to “possess” their land through art.

García Maroto was a member of avant-garde Spanish artistic circles in the 1920s and 30s. As a printer, he was an active member of the Republican Asociación de Intelectuales Antifascistas para la Defensa de la Cultura and had the distinction of publishing Frederico García Lorca’s first book. He began “Editorial Plastica Americana’’ with the intention of issuing a “Colección Plástica Mexicana” series but this appears to be the only title ever published under either imprint. After settling in Mexico, he also promoted art education for children with hearing problems. The book is dedicated to his son, the deaf painter Jose García Narezo.

See: Jolly, Jennifer. Creating Pátzcuaro, Creating Mexico: Art, Tourism, and Nation Building under Lázaro Cárdenas. Austin, TX: University of Texas, 2018, pp. 47-51.

$550

Arquitectura de la Ciudad de México: Guía

International Union of Architects. World Congress; Trueblood, Beatrice. Arquitectura de la Ciudad de México: Guía / Architectura [sic] du Mexico: Guide / Mexico City Arquitecture [sic]: Guide. México, D.F.: [International Union of Architects], [1978]. Tall 8vo, 199 pp.; b/w illus. of 74 sites, with 11 folding maps locating each building, pp. 167-173 misbound. In pictorial wraps, with 1 in. loss at spine, adhesive failing, one signature semi-detached. Fair onlyt. Previous owner inscription on half-title.

Fascinating and thorough guide to the historical and modern architecture of Mexico City, prepared for the IUA’s 1978 World Congress. Many unexpected buildings featured among the more obvious highlights. All text given in Spanish, French, and English. Design by Beatrice Trueblood, co-designer of the ‘68 Olympiad graphics.

Scarce, OCLC finds four copies in the Americas: Harvard, Dumbarton Oaks, Library of Congress, Pratt.

$175

Cuautitlán Izcalli. Año I, Núm 1 and Año I, Núm 3

(Urban Design) Cuautitlán Izcalli. Año I, Núm 1(Enero 1972); Año I, Núm 3 (Marzo 1972). [Mexico, D.F.]: N.p., 1972. 2 vols: 31; 32 pp.; reproductions in color of maps, plans, infographics, and photographs, edited by Leon Garcia Soler and designed by Andrea Valeria de Gout. With multiple folding leaves per issue and deluxe printing options including clear plastic interleaves and foil wrappers. Generally very good, except no. 1 with losses to the foil wrappers at extremities (see images).

Officially established in 1973, the CDMX municipality of Cuautitlán Izcalli was planned as a self-sufficient, independent city, modeled after European and American urban designs. This magazine promoted the new area in a modern, stylized publication with psychedelic typography and sections on ecology, housing, commercial sectors, and urban forestry.

The original designs for Cuautitlán Izcalli—a Náhuatl phrase meaning “su casa entre los arboles”— were never fully realized. The earthquake of 1985 drove migration to areas outside of seismic activity, including Cuautitlán Izcalli, overwhelming the urban planners and creating large zones of adhoc sprawl.

Unrecorded in OCLC.

$450

Plastica Bajacaliforniana: Selección Bienal 1977

Plastica Bajacaliforniana: Selección Bienal 1977. Exh. cat. [México, D.F.]: [Instituto Nacional de Bellas Artes], [1977]. Square 8vo, [24] pp.; intro by critic Raquel Tibol, reproductions of artists’ works followed by bios and checklist. Stapled wrapper tight, a few small dents.

Catalogue of the second Baja artist biennial, held at the Instituto Nacional de Bellas Artes in Mexico City. One OCLC holding: LACMA.

$45

Centro Deportivo Chapultepec: Recuerdo de la Inauguración de los Nuevos Edificios

(Architecture) (Muralism) [Almanza, Gaspar Octavio]. [Romo, Ramiro]. Centro Deportivo Chapultepec: Recuerdo de la Inauguración de los Nuevos Edificios [cover title]. México, D.F.: [Junta Directiva del Centro Deportivo Chapultepec], 1950. 8vo, [32] pp.; chiefly illus. b/w reproductions of photos of the ceremony, building, and murals. Stapled pictorial wraps printed in blue recto and verso, edges chipped front and rear.

Souvenir program celebrating the inauguration of a new sports complex in Chapultepec Park, a collaboration between the Bank of Mexico and the government of President Alemán. Designed by architects Gonzalo Garita and Carlos Romo. The majority of the booklet is given over to a text by Almanza interpreting the building’s commissioned murals by Ramiro Romo Estada, a student of José Clemente Orozco. Concludes with excerpts of press coverage praising the government, etc.

$150

10 Mujeres y Textil en 3D / 10 Women and Textile into 3D

Galleria Universitaria Aristos. 10 Mujeres y Textil en 3D / 10 Women and Textile into 3D. México, D.F.: Universidad Nacional Autónoma de México, 1975. Square 8vo, [16] pp.; intro, checklist and 11 b/w pls.; stapled pictorial wraps, sunned. Printed by Imprenta Madero.

Exh. cat. in Spanish and English, exploring contemporary fiber arts in Mexico, including Marta Palau, Leticia Arroyo, et al., and paying “homage to the creative weaver during the Women’s International Year.” Introduced by anthropologist and curator Marta Turok.

$60

El Paraíso de los Dulces Mexicanos

Galeria Universitaria Aristos. El Paraíso de los Dulces Mexicanos. México, D.F.: Universidad Nacional Autónoma de México, n.d. [1968]. Square 8vo, [16] pp.; primarily visual, some reproductions in color, with [2] pp. wove paper insert. Stapled color pictorial wraps, extremities worn.

Exh. cat. exploring the sculptural artistry of Mexican confectionaries. Surrealist and Pop overtones. With text and images by artists associated with UNAM in the late 1960s including Olga Costa and Victor Fosado.

OCLC finds one US holding: UCSD.

$75

Inauguración de su Nuevo Edificio

Secretaria de Recursos Hidráulicos. Inauguración de su Nuevo Edificio. México, D.F.: N.p., n.d. [1950]. Oblong 11-½ x 7-¾ in., [16] pp.; illus. throughout, with a white inauguration ribbon stapled to the first leaf. Pictorial wraps with orig. clear plastic DJ. Front wrap creased. Good.

Souvenir of the inauguration of the politically important ministry’s new building, commissioned in 1946 by President Alemán. Reviews history of water works in Mexico, including dams and irrigation. Several leaves with highlights of the new building, designed by architects Del Moral y Pani with later assistance by Gustavo Saavedra.

Not found in OCLC.

$150

Atlas de las Nubes para el Servicio meteorológico de la República Mexicana

Pastrana, Manuel E. Atlas de las Nubes para el Servicio meteorológico de la República Mexicana formado por Manuel E. Pastrana i del Observatorio Meteorológico Central de México [...]. Boston, MA: Heliotype Co., 1906. Oblong 4to, [9] leaves, 61, [4] pls.; introduction by Pastrana followed by plates, nos. 1-20, 22, 29, 31-34, 41-58, and 60 in color, very good; stamped publisher’s cloth with marbled endpapers; boards rubbed, corners bumped. Numbered 135 in ink on title, from stated edition of 1000.

The first cloud atlas produced for use by the Mexican meteorological service; most images reproduced from photographs taken at La Escuela Industrial Militar Porfirio Diaz in Morelia, Mexico. At the time of printing, the national meteorological service was comprised of 49 observatories, including one in each state. Each reported by telegraph to the central observatory in Tacubaya. The atlas’s classification and captions follow the recommendations of the 1891 International Meteorological Conference, Munich, and the first International Cloud Atlas (Hildebrandsson, Riggenbach, and Teisserenc de Bort, 1896).

Four US holdings listed in OCLC: UT, UNM, SDSU, and Stanford.

$1500

En La Ruta De La Amistad. México 68: Programa cultural de la XIX Olimpiada

Comité Organizador de los Juegos de la XIX Olimpiada. En La Ruta de La Amistad. México 68: Programa cultural de la XIX Olimpiada. México, D.F.: 1968. Spanish edition. Square 8vo, [44] pp.; each artist’s project illus. in b/w with route map and bios, sl. toned; in pictorial color wrappers with design attributed to Lance Wyman, extremities rubbed, fore-edge thumbed; good.

Catalogue of an ambitious public sculpture project designed to “bring contemporary art and the public together through total planning.” All the works were commissioned by an Olympic Committee and executed in concrete. Participants included: (in order of appearance) Ángela Gurría; Willi Gutmann; Miloslav Chlupáč; Kioshi Takahashi; Pierre Székely; Gonzalo Fonseca; Costantino Nivola; Jacques Moeschal; Todd Williams; Grzegorz Kowalski; Clement Meadmore; Herbert Bayer; Joop J Beljon; Itzhak Danziger; Olivier Seguin; Muhhammad Maliihi; Helen Escobedo; and Jorge Dubón. The monumental works lined the “Route of Friendship” leading to the Olympic Stadium. Most remain in their original sites, despite being abandoned by the government.

A scarce iteration of the iconic ‘68 Olympic graphics. New scholarship credits Beatrice Trueblood, director of Olympic publications, and the architect Pedro Ramirez Vazquez, for the design, in addition to Wyman.

$325

Cartilla Maya-Español para los monolingües Mayas de Yucatan, Campeche y Quintana Roo

[Beloff, Angelina. (Illustrator)]. Instituto de Alfabetización en Lenguas Indígenas, México. Cartilla Maya-Español para los monolingües Mayas de Yucatan, Campeche y Quintana Roo. México, D.F.: [Secretaría de Educación Pública], 1946. Small 4to, 102 pp.; illus. reader, unmarked, newsprint pages toned, fragile, and chipped, a few leaves unopened; in color pictorial wraps, with closed tears and losses, fair.

A Maya-Spanish children’s primer, part of the Secretary of Education’s campaign against illiteracy, particularly among indigenous, monolingual populations. These federal initiatives had mixed results and were largely unsuccessful at achieving larger social improvements in rural communities.

This edition illustrated by artists Angelina Beloff and Gabriel Fernández Ledesma, both associated with the muralist movement (Beloff through her marriage to Diego Rivera).

$150

Cuauhtemoc

[Valcárcel, Gustavo and Adolfo Mexiac (Illustrator)]. Cuauhtemoc. Serie Biografia, No. 1. México, D.F.: Instituto Nacional Indigenista, 1956. Small 8vo, 48 pp.; illus. throughout from linocuts and drawings by Mexiac, lightly toned; orig. stapled pictorial wrapper, sl. worn.

A condensed biography of the last Aztec Emperor with bold illustrations by Adolfo Mexiac. From an intended series of indigenous biographies of which only 2 vols. were seemingly published.

OCLC identifies only two copies in US libraries.

$150

Untitled

Yampolsky, Mariana. Untitled. ca. 1945-55. Linoleum cut, image: 7 x 3-1/2 in., sheet approx.: 9-1/4 x 7-7/8 in.; top edge sl. foxed, not affecting image. Signed in pencil, further inscribed by the artist in pen to Madam Hedwig Reducing Salon “Good for one facial [...] call for appointment before November 1, 1955.”

Yampolsky (1925-2002) immigrated to México from the US in 1945. That year she was hired by the Taller de Gráfica Popular (TGP)—the only woman working in the TGP studios at the time. She became a celebrated illustrator and photographer and, in 1958, a Mexican citizen.

This print is emblematic of her TGP-era style and was seemingly offered to a salon in exchange for a facial treatment. As “occasional art,” an emerging way of describing art either produced for special occasions, gifted, or bartered, it offers a disruptive context for understanding the production and distribution of art.

$225

Mexico

Comité Organizador de la Participación en la Exposición Ibero-Americana de Sevilla, Luis Alberto de Herrera, and Francisco A. Sáenz. Mexico. [Mexico]: Talleres gráficos de la nación, 1929. Oblong 4to, 591 pp.; full-page b/w pls. throughout, paper toned, pls. very good; 3/4 green cloth, corners bumped, paper labels stained.

Large format, encyclopedic album commissioned by the government’s department of propaganda to present the modern political and social structures, and economic successes of post-revolutionary Mexico to an international audience. Lavishly illustrated with tipped-in plates reproducing photographs of government buildings, schools, public transportation, industrial and commercial sites, and public works. Most plates with decorative borders inspired by Aztec designs. The album culminates with images and descriptions of the Mexican pavilion in Sevilla.

An important piece of propaganda describing the massive reforms of the post-revolutionary period, it was published under President Calles’ direction in the year that he founded the Partido Revolucionario Institucional (PRI), a time in which the “social revolution” was very much still at risk.

Example 440 of 3000.

$450