Venus: Las Estrellas en Exclusiva! Nos. 73, 75-77, 79-82, 84-85, 88, 91-92, 95-104.

[Carlos Samayoa Lizárraga], 1966

(Cinema) (Mexploitation) (Prensa Rojo) Samayoa Lizárraga, Carlos, Ed. Venus: Las Estrellas en Exclusiva! Nos. 73, 75-77, 79-82, 84-85, 88, 91-92, 95-104. México: D.F.: [Publicaciones Llergo], 1966. Small folio, 23 issues, each 31 pp., bound with orig. illustrated wrappers in contemporary cloth with orig. covers. Newsprint fragile and lightly toned, some minor chipping, creases.

A broken but substantial run of an otherwise unrecorded chiefly photographic tabloid featuring the major and minor actresses of Mexican cinema. Each issue with full-page centerfolds. The editor, Carlos Samayoa founded the iconic tabloid weekly Alarma! in 1963. As the original prensa rojo, Alarma! revolutionized the Mexican popular press and Samayoa (together with right wing publisher Regino Hernandez Llegro) led the era-defining transition to sensationalist journalism.

Venus follows Samayoa’s successful graphic formula at Alarma!, with a skillful combination of photography, eye-catching headlines, and gossipy industry columns. Issues are dedicated to well-regarded actresses and singers of the 1960s including Lilia Prado, Maria Victoria, Angélica María, Ana Bertha Lepe, Sonia Infante, Ana Martín Yolanda Montes (Tongolele), and Gina Romand. Retrospectively Venus documents a generation of women whose work on Mexploitation films has largely been forgotten. These include Mary Esquivel, Rossy Mendoza, Mayte Carol, Angelita Castany, Grace Polit, Marga Lopez, Ana María Fernández Pomar, Elsa Cárdenas, Eva Norvind, Jeanine Acosta, Fanny Cano, Maria Fuensanta, Malu Reyes, Vianey Lárraga, Olga Guillot, et al.

Articles written under pseudonyms report on social issues of the 1960s, including “skirts vs. pants,” and actresses exploited in border towns of Cd. Juarez and Tijuana by Northamerican tourists. Privilege given to actresses of Mexican origin, frequent accusations of malinchismo to those descriminating against Mexican beauties.

$900