Direcções Telefonicas
Bosch & Baylina, [1938]
(Advertising - Socks - Spanish Civil War) Bosch & Baylina. Direcções Telefonicas. [Porto, Portugal]: [1938]. 30 cm. Unused. Decorative hanging telephone directory with color lithographic printing across fourteen heavy index cards mounted to board, the first further reinforced. Lightly abraded at center of design, affecting three leaves.
Lovely directory, each index page with a peppy promotional suggestion for Bosch & Baylina’s socks or expressing support for national industry and economy. The Portuguese factory was owned by Ramon Baylina, a supporter of the fascist Spanish Falange during the Civil War. As the president of Casa de España de Porto, he organized fundraisers for Spanish fascist causes and used his factories to host volunteer workshops to fabricate clothing for Spanish Falange soldiers. Curiously, Baylina also donated socks throughout the war to the Spanish Republican side.
“Calce a meia EGARA e não se arrependerá.”
No Bosch & Baylina materials recorded in OCLC.
$500