GRAPH BOOKS: PRINTED MATTER FROM RADICAL ART AND SOCIAL MOVEMENTS. FEMINIST HISTORIANS OF MATERIAL CULTURE.
Helena Rubinstein, Inc., 1941-1942
Helena Rubinstein. Selling Beauty. [New York]: 1941-1942. 3 issues: each 22 cm; 16, 20, and 16 pp.; b/w illustrations from orig. publicity artwork, reproductions of newspaper articles, and photographs; in red pictorial stapled wrappers, a few creases, VG.
Three otherwise unrecorded issues of Rubinstein’s internal sales magazine, introducing new products and pricing, updating ad campaigns, offering prizes for display case design, and distributing sales advice for Rubinstein sales girls. Helena Rubinstein’s marketing savvy is widely acknowledged, but we find no reference to these point-of-sale training manuals for selling during the war. “Make Beauty a Patriotic Duty!”
One full color reproduction of a Vogue ad laid in.