GRAPH BOOKS: PRINTED MATTER FROM RADICAL ART AND SOCIAL MOVEMENTS. FEMINIST HISTORIANS OF MATERIAL CULTURE.
The Secrets of Beauty
Helena Rubinstein, Inc., ca. 1927
Helena Rubinstein. The Secrets of Beauty [cover title]. Paris; London; New York: Np, nd. (ca. 1927). Oblong 12.5 cm; 40 pp.; three b/w illustrations: one of Mme. Rubinstein and 2 of her NYC salons; in stapled cream and gold pictorial wrappers, rubbed, small area of loss to color on rear wrapper, top forecorner creased.
Rare descriptive trade catalogue for Helena Rubinstein’s Valaze line, with images of two of her NYC salons before they were remodeled and relocated in 1928. Numerous objects from her African, American, and Oceanic art collections are visible. A price index and table of contents at the end. The business address and product line lead us to suggest a date of 1927 with some confidence.
Rubinstein was a Jewish refugee who became one of the world’s richest women through her pioneering work in cosmetics and marketing.